The Sewanee Name (usage)
First, it must be understood that the official and legal name of this institution is “The University of the South.” Informally, we are known as Sewanee.
In the past inconsistent use of the official name and the University’s familiar name has been confusing to those unfamiliar with the institution. In addition, college guides and Web sites that have become so crucial to student’s college searches may list the institution under as many as four different entries—beginning with “The,” “University,” “South,” or “Sewanee.”
To avoid confusion and to honor the history and character of the institution, a consistent reference to the name of the institution is critical. So, for extended audiences unfamiliar with the institution, the naming convention “Sewanee: The University of the South” should be used on a first reference. Subsequent references may be to “Sewanee” or “the University.”
This convention should not be used for those familiar with the University. Appropriate use of this convention is for admissions publications. An inappropriate use would be in alumni publications or those intended for the campus community.
Example of use for audiences unfamiliar with the University
On first reference for audiences unfamiliar with the University:
"State of Tennessee Supreme Court Justice Samuel Smith will speak at Sewanee: The University of the South on Thursday, March 11."
Second or subsequent references for audiences unfamiliar with the University:
"Justice Smith’s talk begins at 7:30 p.m. and will be held in Convocation Hall on the University campus. It is free and open to the public. Justice Smith’s talk is sponsored by the Organization for Cross Cultural Understanding (OCCU) at Sewanee."