Hamby quoted on the possible impact of a powerful story

Research Professor Sherry Hamby is one of two psychologists quoted in Can a Will Smith movie make football fans care about brain injuries?, a September 1 article by Melissa Rayworth on

The 2:04 minute trailer for the Sony Pictures Entertainment movie Concussion was released August 31 (the movie comes out in December);  it is based on the 2009 GQ magazine story Game Brain about the brains of retired football stars.

Is it possible that this fact-filled but fictionalized story . . . could be the catalyst that gets football fans nationwide to question their support of the NFL?  . . .  Or is this movie . . . no more likely to affect America’s fascination with pro football than the medical studies and real-life player suicides that fans have already heard about? 

“We fret over extremely rare child abduction, even if we don’t buckle children in the backseat” despite undeniable data on the frequency of car crashes, says Professor of Psychology David Myers, Ph.D., of Hope College (Holland MI).

Rayworth notes that there is empirical evidence that Super Size Me, the 2004 movie about eating only from McDonald’s® menu for 30 days, produced changes in people’s opinions about fast food and health.

She then quotes Dr. Hamby, “A powerful narrative is one of the best ways to shift long-standing opinions.”

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